Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation

Andreas Fischer*, Marcel Lichters, Siegfried P. Gudergan

*Tämän työn vastaava kirjoittaja

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference article in proceedingsScientificvertaisarvioitu

Abstrakti

The aim of this chapter is to showcase the effectiveness of partial least squares structural equation modeling (PLS-SEM) in estimating choices based on data derived from discrete choice experiments. To achieve this aim, we employ a PLS-SEM-based discrete choice modelling approach to analyze data from a large study in the German healthcare sector. Our primary focus is to reveal distinct customer segments by exploring variations in their preferences. Our results demonstrate similarities to other segmentation techniques, such as latent class analysis in the context of multinomial logit analysis. Consequently, employing PLS-SEM to examine data from discrete choice experiments holds great promise in deepening our understanding of consumer choices.

AlkuperäiskieliEnglanti
OtsikkoState of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond
ToimittajatLăcrămioara Radomir, Raluca Ciornea, Huiwen Wang, Yide Liu, Christian M. Ringle, Marko Sarstedt, Marko Sarstedt
KustantajaSpringer
Sivut23-29
Sivumäärä7
ISBN (painettu)978-3-031-34588-3
DOI - pysyväislinkit
TilaJulkaistu - 2023
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaInternational Conference on Partial Least Squares Structural Equation Modeling - Cluj-Napoca, Romania
Kesto: 6 syysk. 20229 syysk. 2022
https://www.pls2020.org/home/

Julkaisusarja

NimiSpringer Proceedings in Business and Economics
ISSN (painettu)2198-7246
ISSN (elektroninen)2198-7254

Conference

ConferenceInternational Conference on Partial Least Squares Structural Equation Modeling
LyhennettäPLS
Maa/AlueRomania
KaupunkiCluj-Napoca
Ajanjakso06/09/202209/09/2022
www-osoite

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