Optimizing offline adaptive selling through online click-through data

Essi Pöyry, Petri Parvinen, Richard McFarland

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Kustantaja	Australian and New Zealand Marketing Academy (ANZMAC)
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{c789ccd71c194f859282cc765e10f638,

title = "Optimizing offline adaptive selling through online click-through data",

author = "Essi P{\"o}yry and Petri Parvinen and Richard McFarland",

year = "2013",

language = "English",

booktitle = "Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

address = "Australia",

}

Optimizing offline adaptive selling through online click-through data. / Pöyry, Essi; Parvinen, Petri; McFarland, Richard.
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013. Australian and New Zealand Marketing Academy (ANZMAC), 2013.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - Optimizing offline adaptive selling through online click-through data

AU - Pöyry, Essi

AU - Parvinen, Petri

AU - McFarland, Richard

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -