Negotiating subcultural authenticity through interpretation of mainstream advertising

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10 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Sivut	303-326
Julkaisu	International Journal of Advertising
Vuosikerta	29
Numero	2
DOI - pysyväislinkit	https://doi.org/10.2501/S0265048710201166
Tila	Julkaistu - 2010
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Pääsy asiakirjaan

@article{2dec48ec63ad4e4d96816a4f0f91ba93,

title = "Negotiating subcultural authenticity through interpretation of mainstream advertising",

author = "Ilona Mikkonen",

year = "2010",

doi = "10.2501/S0265048710201166",

language = "English",

volume = "29",

pages = "303--326",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor & Francis",

number = "2",

}

TY - JOUR

T1 - Negotiating subcultural authenticity through interpretation of mainstream advertising

AU - Mikkonen, Ilona

PY - 2010

Y1 - 2010

UR - http://dx.doi.org/10.2501/S0265048710201166

U2 - 10.2501/S0265048710201166

DO - 10.2501/S0265048710201166

M3 - Article

SN - 0265-0487

VL - 29

SP - 303

EP - 326

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 2

ER -