Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Chapter › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	International Business Adjusting to New Challenges and Opportunities
Toimittajat	F. McDonald, H. Tüselmann, C. Wheeler
Julkaisupaikka	New York
Kustantaja	Palgrave Macmillan
Sivut	258-275
ISBN (painettu)	0-333-98411
Tila	Julkaistu - 2002
OKM-julkaisutyyppi	A3 Kirjan tai muun kokoomateoksen osa

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@inbook{c0d7faf5b2004d55b6c9bfa8995220e0,

title = "Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies",

author = "M. Gabrielsson and Z. Al-Obaidi",

year = "2002",

language = "English",

isbn = "0-333-98411",

pages = "258--275",

editor = "F. McDonald and H. T{\"u}selmann and C. Wheeler",

booktitle = "International Business Adjusting to New Challenges and Opportunities",

publisher = "Palgrave Macmillan",

address = "United States",

}

Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies. / Gabrielsson, M.; Al-Obaidi, Z.
International Business Adjusting to New Challenges and Opportunities. toim. / F. McDonald; H. Tüselmann; C. Wheeler. New York: Palgrave Macmillan, 2002. s. 258-275.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Chapter › Scientific › vertaisarvioitu

TY - CHAP

T1 - Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

AU - Gabrielsson, M.

AU - Al-Obaidi, Z.

PY - 2002

Y1 - 2002

M3 - Chapter

SN - 0-333-98411

SP - 258

EP - 275

BT - International Business Adjusting to New Challenges and Opportunities

A2 - McDonald, F.

A2 - Tüselmann, H.

A2 - Wheeler, C.

PB - Palgrave Macmillan

CY - New York

ER -