Mobile weather services for maasai farmers: Socio-cultural factors influencing the adoption of technology

Niina Arvila, Anabel Fischer, Pietari Keskinen, Marko Nieminen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference article in proceedingsScientificvertaisarvioitu

3 Sitaatiot (Scopus)


Aordable technological solutions are viewed as crucial means to eradicate poverty, which is particularly relevant for the agricultural sector in SSA. Despite the vast potential that is seen in agricultural innovations, smallholder farmers in SSA only slowly adopt new technologies that could improve livelihoods. We conducted a qualitative study about how socio-cultural factors aect the adoption of technology among Maasai farmers in rural Tanzania. Overall, our results indicate that the social networks shape the way technology is perceived among Maasai. Furthermore, the hierarchical social structures impact the adoption process. Lastly, the factors of tribal aliation and language demonstrate the strongly rooted value system that inuences decision making processes as well as the willingness or resistance to adopt to new technologies. These ndings suggest the importance of cultural and social implications to unfold the potential of ICT for human development, particularly for the agricultural sector in SSA. We argue that the socio-cultural factors within a certain social setting require careful consideration before a newly introduced technology has the potential to successfully deliver benets to the users.

OtsikkoProceedings of the 2nd African Conference for Human Computer Interaction
AlaotsikkoThriving Communities, AfriCHI 2018
ToimittajatIzak van Zyl, Dharm Singh Jat, Heike Winschiers-Theophilus, Naska Goagoses, Rita Orji, Elefelious G. Belay, Anicia Peters
ISBN (elektroninen)9781450365581
DOI - pysyväislinkit
TilaJulkaistu - 3 jouluk. 2018
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaAfrican Conference for Human Computer Interaction - Safari Hotel, Windhoek, Namibia
Kesto: 3 jouluk. 20187 jouluk. 2018
Konferenssinumero: 2


ConferenceAfrican Conference for Human Computer Interaction


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