Meaning management in organizations through branding

Fernando Pinto Santos; Toni-Matti Karjalainen

Meaning management in organizations through branding

Fernando Pinto Santos
, Toni-Matti Karjalainen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	29th European Group for Organizational Studies Colloquium (EGOS), Montréal, Canada, July 4-6, 2013
Kustantaja	European Group for Organizational Studies (EGOS)
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{73188d8f47324602ae7eab2b3357c6de,

title = "Meaning management in organizations through branding",

author = "Santos, \{Fernando Pinto\} and Toni-Matti Karjalainen",

year = "2013",

language = "English",

booktitle = "29th European Group for Organizational Studies Colloquium (EGOS), Montr{\'e}al, Canada, July 4-6, 2013",

publisher = "European Group for Organizational Studies (EGOS)",

address = "Belgium",

}

Meaning management in organizations through branding. / Santos, Fernando Pinto; Karjalainen, Toni-Matti.
29th European Group for Organizational Studies Colloquium (EGOS), Montréal, Canada, July 4-6, 2013. European Group for Organizational Studies (EGOS), 2013.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu