Materiality, design and brand management

Fernando Pinto Santos; Marta Morillo

Materiality, design and brand management

Fernando Pinto Santos
, Marta Morillo

Johtamisen laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	19th Academic Design Management Conference (DMI), London, U. K., 2-4 September, 2014
Toimittajat	Erik Bohemia, Alison Rieple, Jeanne Liedtka, Rachel Cooper
Kustantaja	Design Management Institute
Sivut	364-375
ISBN (painettu)	978-0-615-99152-8
Tila	Julkaistu - 2014
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{c94ea245c955432fbbfea2a7ad51fab8,

title = "Materiality, design and brand management",

author = "Santos, \{Fernando Pinto\} and Marta Morillo",

year = "2014",

language = "English",

isbn = "978-0-615-99152-8",

pages = "364--375",

editor = "Erik Bohemia and Alison Rieple and Jeanne Liedtka and Rachel Cooper",

booktitle = "19th Academic Design Management Conference (DMI), London, U. K., 2-4 September, 2014",

publisher = "Design Management Institute",

address = "United States",

}

Materiality, design and brand management. / Santos, Fernando Pinto; Morillo, Marta.
19th Academic Design Management Conference (DMI), London, U. K., 2-4 September, 2014. toim. / Erik Bohemia; Alison Rieple; Jeanne Liedtka; Rachel Cooper. Design Management Institute, 2014. s. 364-375.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - Materiality, design and brand management

AU - Santos, Fernando Pinto

AU - Morillo, Marta

PY - 2014

Y1 - 2014

M3 - Conference article in proceedings

SN - 978-0-615-99152-8

SP - 364

EP - 375

BT - 19th Academic Design Management Conference (DMI), London, U. K., 2-4 September, 2014

A2 - Bohemia, Erik

A2 - Rieple, Alison

A2 - Liedtka, Jeanne

A2 - Cooper, Rachel

PB - Design Management Institute

ER -