This study will provide a new perspective on how customer experiences and their co-creation can be managed by studying the practices used to manage customer experience co-creation at festivals. Based on 22 interviews of Finnish festival organisers, a process model for customer experience management is proposed.
|Nimi||Global Fashion Management Conference|
|Conference||Global Fashion Management Conference|
|Ajanjakso||06/07/2017 → 09/07/2017|