Maritime text/data analytics (sentiment analysis) on cruise ship review data

Tutkimustuotos: KirjaCommissioned report

Abstrakti

This research report collects customer review data for a case study on the Oasis of the Seas and Freedom, Radiance, Concordia class cruise ships and with aim analyse this extensive data collected in follow-up research papers. Here, the research aims to understand the effect of on-board environmental factors on the passengers' cognitive, affective, physiological, and behavioural responses and word-of-mouth, recommendation, repurchase intention, repeat purchase, and regret regulation of customer loyalty. It is significant to pay attention to such practices to enrich passenger satisfaction. According to the thematic analysis of generated codes, the overview of findings related to onboard environmental factors, responses and loyalty are discussed here.
AlkuperäiskieliEnglanti
KustantajaAalto-yliopisto
Sivumäärä2234
ISBN (elektroninen)978-952-64-1759-2
DOI - pysyväislinkit
TilaJulkaistu - 2024
OKM-julkaisutyyppiD4 Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys

Julkaisusarja

NimiAalto University publication series CROSSOVER
Numero2
Vuosikerta2024
ISSN (elektroninen)1799-4985

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