"Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research

Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen, Pekka Mattila

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Sivut	295-310
Julkaisu	JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Vuosikerta	24
Numero	3
Tila	Julkaistu - 2014
OKM-julkaisutyyppi	A1 Julkaistu artikkeli, soviteltu

OpenUrl-saatavuus

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title = "{"}Managerial storytelling{"}: how we produce managerial and academic stories in qualitative B2B case study research",

author = "Joel Hietanen and Antti Sihvonen and Henrikki Tikkanen and Pekka Mattila",

year = "2014",

language = "English",

volume = "24",

pages = "295--310",

journal = "JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD",

issn = "2163-9159",

publisher = "Routledge",

number = "3",

}

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

TY - JOUR

T1 - "Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research

AU - Hietanen, Joel

AU - Sihvonen, Antti

AU - Tikkanen, Henrikki

AU - Mattila, Pekka

PY - 2014

Y1 - 2014

UR - http://dx.doi.org/10.1080/21639159.2014.911496

M3 - Article

SN - 2163-9159

VL - 24

SP - 295

EP - 310

JO - JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD

JF - JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD

IS - 3

ER -