@inbook{1d2495a03af945fe87cd8985bdaf40cb,
title = "Key Factors in Developing Omnichannel Customer Experience with Finnish Retailers",
keywords = "Customer experience, Customer journey, Development, HCI, Human-computer interaction, Omnichannel, Retail, Customer experience, Customer journey, Development, HCI, Human-computer interaction, Omnichannel, Retail, Customer experience, Customer journey, Development, HCI, Human-computer interaction, Omnichannel, Retail",
author = "Satu Peltola and Harri Vainio and Marko Nieminen",
note = "VK: Nieminen, M.",
year = "2015",
language = "English",
isbn = "978-3-319-20894-7",
publisher = "Springer",
pages = "335--346",
editor = "{Fui-Hoon Nah}, Fiona and Chuan-Hoo Tan",
booktitle = "HCI in Business (Lecture Notes in Computer Science)",
address = "Germany",
}