Key B2B sales processes in service vs. non-service companies

Petri Parvinen; Jaakko Aspara; Sami Kajalo; Joel Hietanen

Key B2B sales processes in service vs. non-service companies

Petri Parvinen, Jaakko Aspara, Sami Kajalo, Joel Hietanen

Markkinoinnin laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008
Toimittajat	D. Spanjaard, S. Denize, N. Sharma
Kustantaja	Australian and New Zealand Marketing Academy (ANZMAC)
ISBN (painettu)	1863081445
Tila	Julkaistu - 2008
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

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title = "Key B2B sales processes in service vs. non-service companies",

author = "Petri Parvinen and Jaakko Aspara and Sami Kajalo and Joel Hietanen",

year = "2008",

language = "English",

isbn = "1863081445",

editor = "D. Spanjaard and S. Denize and N. Sharma",

booktitle = "ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008",

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Key B2B sales processes in service vs. non-service companies. / Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami et al.

ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008. toim. / D. Spanjaard; S. Denize; N. Sharma. Australian and New Zealand Marketing Academy (ANZMAC), 2008.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - Key B2B sales processes in service vs. non-service companies

AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Kajalo, Sami

AU - Hietanen, Joel

PY - 2008

Y1 - 2008

M3 - Conference contribution

SN - 1863081445

BT - ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008

A2 - Spanjaard, D.

A2 - Denize, S.

A2 - Sharma, N.

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -