Investigating Category Dynamics: An Archival Study Of The German Food Market

Johanna Franziska Gollnhofer; Kushagra Bhatnagar

doi:10.1177/0170840620980245

Investigating Category Dynamics: An Archival Study Of The German Food Market

Johanna Franziska Gollnhofer, Kushagra Bhatnagar

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

2 Sitaatiot (Scopus)

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The contemporary German food market is marked by a large number of food items on retail shelves?the choice and abundance of products stand in sharp contrast to the market of the 1950s. We conduct a qualitative, interpretive analysis of the archives of a food magazine from West Germany between 1949 and 2014 to understand the changes the German food market has undergone. Drawing on category research, we discover three inter-related category dynamics that contribute to the change in the market: category member proliferation, category member valorization, and category member entanglement. We then discuss the implications of category dynamics and theorize how they drive category change.

Alkuperäiskieli	Englanti
Sivut	245-268
Sivumäärä	24
Julkaisu	Organization Studies
Vuosikerta	42
Numero	2
Varhainen verkossa julkaisun päivämäärä	26 marrask. 2020
DOI - pysyväislinkit	https://doi.org/10.1177/0170840620980245
Tila	Julkaistu - 1 helmik. 2021
OKM-julkaisutyyppi	A1 Julkaistu artikkeli, soviteltu

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10.1177/0170840620980245

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abstract = "The contemporary German food market is marked by a large number of food items on retail shelves?the choice and abundance of products stand in sharp contrast to the market of the 1950s. We conduct a qualitative, interpretive analysis of the archives of a food magazine from West Germany between 1949 and 2014 to understand the changes the German food market has undergone. Drawing on category research, we discover three inter-related category dynamics that contribute to the change in the market: category member proliferation, category member valorization, and category member entanglement. We then discuss the implications of category dynamics and theorize how they drive category change.",

keywords = "category research, category dynamics, category change, food, qualitative research, archival research",

author = "Gollnhofer, {Johanna Franziska} and Kushagra Bhatnagar",

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AU - Bhatnagar, Kushagra

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KW - category research

KW - category dynamics

KW - category change

KW - food

KW - qualitative research

KW - archival research

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JF - Organization Studies

SN - 0170-8406

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Investigating Category Dynamics: An Archival Study Of The German Food Market

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