Investigating Category Dynamics: An Archival Study Of The German Food Market

Johanna Franziska Gollnhofer, Kushagra Bhatnagar

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

2 Sitaatiot (Scopus)

Abstrakti

The contemporary German food market is marked by a large number of food items on retail shelves?the choice and abundance of products stand in sharp contrast to the market of the 1950s. We conduct a qualitative, interpretive analysis of the archives of a food magazine from West Germany between 1949 and 2014 to understand the changes the German food market has undergone. Drawing on category research, we discover three inter-related category dynamics that contribute to the change in the market: category member proliferation, category member valorization, and category member entanglement. We then discuss the implications of category dynamics and theorize how they drive category change.
AlkuperäiskieliEnglanti
Sivut245-268
Sivumäärä24
JulkaisuOrganization Studies
Vuosikerta42
Numero2
Varhainen verkossa julkaisun päivämäärä26 marrask. 2020
DOI - pysyväislinkit
TilaJulkaistu - 1 helmik. 2021
OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

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