Introducing Experience Goals into Packaging Design

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference article in proceedingsScientificvertaisarvioitu

285 Lataukset (Pure)

Abstrakti

Consumer experiences are an increasingly important driving force for commerce, affecting also packaging design. Yet, experience design for packages is rarely studied. Specifically, there is a gap in research regarding the integration of experiential goals, Xgoals, into the packaging design process. Open questions include how to describe Xgoals in design briefs when package design is outsourced, how to deal with changes during the design process, and how to evaluate whether the delivered design evokes the intended experience in the target audience. In this explorative paper we present three package design cases in which Xgoals were integrated into the design briefs. The cases cover the process from brief formation to design and experience evaluation of the resulting packages. We analyse the process of integrating experience goals into the package design process, and provide topics for future research.
AlkuperäiskieliEnglanti
OtsikkoProceedings of DRS 2016, Design Research Society 50th Anniversary Conference
ToimittajatPeter Lloyd, Erik Bohemia
KustantajaDesign Research Society
Sivumäärä18
DOI - pysyväislinkit
TilaJulkaistu - kesäk. 2016
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaDESIGN RESEARCH SOCIETY INTERNATIONAL CONFERENCE - Brighton, Iso-Britannia
Kesto: 27 kesäk. 201630 kesäk. 2016
Konferenssinumero: 50
http://www.drs2016.org/#drs2016
http://www.drs2016.org/

Julkaisusarja

NimiProceedings of DRS
KustantajaDesign Research Society
Vuosikerta1
ISSN (elektroninen)2398-3132

Conference

ConferenceDESIGN RESEARCH SOCIETY INTERNATIONAL CONFERENCE
LyhennettäDRS
Maa/AlueIso-Britannia
KaupunkiBrighton
Ajanjakso27/06/201630/06/2016
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