Integrating Design into Organizations: The Coevolution of Design Capabilities

Tua Björklund, Hanna Maula, Sarah Soule, Jesse Maula

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

3 Sitaatiot (Scopus)
350 Lataukset (Pure)

Abstrakti

Organizational leaders are increasingly turning to design approaches as a panacea for uncertainty and disruption. However, frictions between design and typical engineering and management practices make integrating design into organizations difficult. To do this well, it is necessary to foster the co-evolution of two types of design capabilities: deep expertise in design practices and wide understanding, application and scaffolds of design. Underestimating the co-evolution leads to three typical “pitfalls” that can limit the effectiveness of investments in design. We discuss each of these tensions in the context of large technology companies, along with practical recommendations on how to avoid them.
AlkuperäiskieliEnglanti
Sivut100-124
JulkaisuCALIFORNIA MANAGEMENT REVIEW
Vuosikerta62
Numero2
Varhainen verkossa julkaisun päivämäärä10 tammikuuta 2020
DOI - pysyväislinkit
TilaJulkaistu - 2020
OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

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