Influence of anthropomorphism on consumer behavior

Elena Mazurova

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference article in proceedingsScientificvertaisarvioitu

Abstrakti

The following paper is a literature review on anthropomorphism in ICT and its influence on consumer behavior. Anthropomorphism is a congenital skill of a person to attribute human characteristics and features to non-human objects. According to the previous research works anthropomorphism influences on different factors of consumer behavior and human-technology interaction, such as, for example, consumer perception of the technology, trust towards it, loyalty to the company and period of usage of the technology, etc. In our study we aim to identify, summarize and classify both positive and negative effects of anthropomorphism on consumer behavior at different stages of consumer purchasing process: pre-purchasing, actual purchasing decision- making and post purchasing process.
AlkuperäiskieliEnglanti
OtsikkoSelected Papers of the IRIS
KustantajaAssociation for Information Systems
Sivumäärä14
TilaJulkaistu - 6 helmik. 2019
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaInformation Systems Research Seminar in Scandinavia - Aarhus, Tanska
Kesto: 5 elok. 20188 elok. 2018
Konferenssinumero: 41

Julkaisusarja

NimiSelected Papers of the IRIS
ISSN (elektroninen)2387-3353

Seminar

SeminarInformation Systems Research Seminar in Scandinavia
LyhennettäIRIS
Maa/AlueTanska
KaupunkiAarhus
Ajanjakso05/08/201808/08/2018

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