Increasing customer collaboration through co-creation

Senni  Kirjavainen; Matti Luukkonen

Increasing customer collaboration through co-creation

Senni Kirjavainen, Matti Luukkonen

Design Factory

Outotec Oyj

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Chapter › Professional

92 Lataukset (Pure)

Abstrakti

Collaboration with customers and users is essential in order to develop services or products that answer their needs. Introducing co-creation workshops to the beginning phases of product development can help to build long-lasting benefits in customer relations and understanding, as well as spark wider change efforts internally.

Alkuperäiskieli	Englanti
Otsikko	Design+ Organizational renewal and innovation through design
Toimittajat	Tua A. Björklund, Teo Keipi
Julkaisupaikka	Helsinki
Kustantaja	Aalto University
Sivut	136-147
Sivumäärä	11
ISBN (elektroninen)	978-952-60-3783-7
ISBN (painettu)	978-952-60-3782-0
Tila	Julkaistu - syysk. 2019
OKM-julkaisutyyppi	Ei sovellu

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DesignPlus_book_chapter8Final published version, 3,5 MB

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http://urn.fi/URN:ISBN:978-952-60-3783-7

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Increasing customer collaboration through co-creation

Abstrakti

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