Identifying the User in an Informal Trade Ecosystem

Niti Bhan, Rinku Gajera

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu


How do we identify the right target beneficiaries within an informal economic ecosystem for development interventions designed to maximize benefits and value for money? This was our initial research question when we conceived the humancentred design research program for exploratory fieldwork to map informal trade in the borderland of Kenya and Uganda. This paper narrates our discovery process and analytical journey identifying a previously unknown segment of micro-entrepreneurs whose business practices lead to the organic development of an economic microsystem a "value web" or established network of customers, suppliers, and service providers. The individual actors in these microsystems collectively form a value creation engine which we identify as the target beneficiary or end-user, for the design of interventions meant to trigger progressively transformational change in the borderland's informal trade ecosystem. We describe the factors leading to our decision to consider the value creator's entire value web as the end-user, rather than the individuals at the heart of each such microsystem, for optimal outcome of systemic design interventions.
OtsikkoProceedings of DRS 2018 : Catalyst
ToimittajatCristiano Storni, Keelin Leahy, Muireann McMahon, Erik Bohemia, Peter Lloyd
KustantajaDesign Research Society
ISBN (elektroninen)978-1-912294-28-2
TilaJulkaistu - kesäk. 2018
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaDesign Research Society International Conference - University of Limerick (UL) and Limerick School of Art and Design (LSAD) , Limerick, Irlanti
Kesto: 25 kesäk. 201828 kesäk. 2018


NimiProceedings of DRS
ISSN (elektroninen)2398-3132


ConferenceDesign Research Society International Conference

Field of art

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