How luxury brand management accelerates the symbolic legitimization of counterfeit

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	American Marketing Association Winter Marketing Educators’ Conferene, Orlando, USA, 21-23 February, 2014
Kustantaja	American Marketing Association (AMA)
Tila	Julkaistu - 2014
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

Siteeraa tätä

@inproceedings{66f6a202516b4ea8a5d4313107598dd1,

title = "How luxury brand management accelerates the symbolic legitimization of counterfeit",

author = "Joel Hietanen and Pekka Mattila and Antti Sihvonen and Henrikki Tikkanen and Iiro Vaniala",

year = "2014",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators{\textquoteright} Conferene, Orlando, USA, 21-23 February, 2014",

publisher = "American Marketing Association (AMA)",

}

American Marketing Association Winter Marketing Educators’ Conferene, Orlando, USA, 21-23 February, 2014. American Marketing Association (AMA), 2014.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - How luxury brand management accelerates the symbolic legitimization of counterfeit

AU - Hietanen, Joel

AU - Mattila, Pekka

AU - Sihvonen, Antti

AU - Tikkanen, Henrikki

AU - Vaniala, Iiro

PY - 2014

Y1 - 2014

M3 - Conference contribution

BT - American Marketing Association Winter Marketing Educators’ Conferene, Orlando, USA, 21-23 February, 2014

PB - American Marketing Association (AMA)

ER -