How luxury brand management accelerates the symbolic legitimization of counterfeit

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Kustantaja	Australian and New Zealand Marketing Academy (ANZMAC)
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

OpenUrl-saatavuus

@inproceedings{b3eff01d32f04af483236a0d85753c9b,

title = "How luxury brand management accelerates the symbolic legitimization of counterfeit",

author = "Joel Hietanen and Pekka Mattila and Antti Sihvonen and Henrikki Tikkanen and Iiro Vaniala",

year = "2013",

language = "English",

booktitle = "Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

address = "Australia",

}

How luxury brand management accelerates the symbolic legitimization of counterfeit. / Hietanen, Joel; Mattila, Pekka; Sihvonen, Antti et al.
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013. Australian and New Zealand Marketing Academy (ANZMAC), 2013.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - How luxury brand management accelerates the symbolic legitimization of counterfeit

AU - Hietanen, Joel

AU - Mattila, Pekka

AU - Sihvonen, Antti

AU - Tikkanen, Henrikki

AU - Vaniala, Iiro

PY - 2013

Y1 - 2013

M3 - Conference contribution

BT - Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -