Brownfields particularly in old city centers reveal the story of abandonment and concealment, shaping the identity and collective memory of urban areas. Therefore, research and practice must prioritize both reutilization and heritage values. This study centers on the regeneration of historical brownfields in Tehran, the capital of Iran, and assesses public perceptions of redeveloped historical brownfields. Based on their approach to patrimony, the study categorized reclaimed brownfields as interpretive, cultural, or ecological sites. A questionnaire was administered to citizens who visited three sampled sites (n = 385) to collect data. According to the results of principal component analysis (PCA), women preferred the non-economic component, which includes environmental, social, heritage, and aesthetic dimensions, while men and older, highly educated respondents preferred the economic dimension in relation to brownfields. Despite positive attitudes towards brownfield regeneration, environmental and heritage dimensions, especially intangible heritage, are less well-known. However, heritage justifies and determines brownfield redevelopment. Increasing commitment to preserving heritage during brownfield regeneration has a positive effect on the perception of respondents.