Gay vague advertising - a new way to reach sexual subcultures and mainstream markets

I. Mikkonen; L. Uusitalo

Gay vague advertising - a new way to reach sexual subcultures and mainstream markets

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Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	EIASM Workshop on Interpretative Consumer Research, May 6-8, 2005, Copenhagen, Denmark
Kustantaja	European Institute for Advanced Studies in Management (EIASM)
Tila	Julkaistu - 2005
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

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@inproceedings{11c991f79fc448df9c17f65e76b3f88c,

title = "Gay vague advertising - a new way to reach sexual subcultures and mainstream markets",

author = "I. Mikkonen and L. Uusitalo",

year = "2005",

language = "English",

booktitle = "EIASM Workshop on Interpretative Consumer Research, May 6-8, 2005, Copenhagen, Denmark",

publisher = "European Institute for Advanced Studies in Management (EIASM)",

address = "Belgium",

}

Gay vague advertising - a new way to reach sexual subcultures and mainstream markets. / Mikkonen, I.; Uusitalo, L.

EIASM Workshop on Interpretative Consumer Research, May 6-8, 2005, Copenhagen, Denmark. European Institute for Advanced Studies in Management (EIASM), 2005.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu