@article{24e8155f60274bd39875d79a94b98cd0,
title = "Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods",
keywords = "business model, captology, online games, social networking, sustainability, virtual goods, virtual world, business model, captology, online games, social networking, sustainability, virtual goods, virtual world, business model, captology, online games, social networking, sustainability, virtual goods, virtual world",
author = "Juho Hamari and Vili Lehdonvirta",
year = "2010",
language = "English",
volume = "5",
pages = "14--29",
journal = "International Journal of Business Science and Applied Management",
publisher = "International Journal of Business Science and Applied Management",
number = "1",
}