From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development

Pekka Murto; Markus Ahola; Oscar Person

From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development

Pekka Murto, Markus Ahola, Oscar Person

Muotoilun laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific

Alkuperäiskieli	Englanti
Otsikko	The 42nd Annual European Marketing Academy Conference, Istanbul 2013
Kustantaja	European Marketing Academy (EMAC)
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	B3 Vertaisarvioimaton artikkeli konferenssijulkaisussa
Tapahtuma	European Marketing Academy Annual Conference - Istanbul, Turkki Kesto: 4 kesäk. 2013 → 7 kesäk. 2013 Konferenssinumero: 42 http://www.tassausa.org/Upcoming-Events/Past-Events/item/1470/42nd-European-Marketing-Academy-Conference-in-Istanbul

Conference

Conference	European Marketing Academy Annual Conference
Lyhennettä	EMAC
Maa/Alue	Turkki
Kaupunki	Istanbul
Ajanjakso	04/06/2013 → 07/06/2013
www-osoite	http://www.tassausa.org/Upcoming-Events/Past-Events/item/1470/42nd-European-Marketing-Academy-Conference-in-Istanbul

YK:n kestävän kehityksen tavoitteet

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Siteeraa tätä

@inproceedings{00cb554da84f46e69b77192453ac28d6,

title = "From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development",

author = "Pekka Murto and Markus Ahola and Oscar Person",

note = "VK: T20404; European Marketing Academy Annual Conference, EMAC ; Conference date: 04-06-2013 Through 07-06-2013",

year = "2013",

language = "English",

booktitle = "The 42nd Annual European Marketing Academy Conference, Istanbul 2013",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

url = "http://www.tassausa.org/Upcoming-Events/Past-Events/item/1470/42nd-European-Marketing-Academy-Conference-in-Istanbul",

}

Murto, P, Ahola, M & Person, O 2013, From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development. julkaisussa The 42nd Annual European Marketing Academy Conference, Istanbul 2013. European Marketing Academy (EMAC), European Marketing Academy Annual Conference, Istanbul, Turkki, 04/06/2013.

From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development. / Murto, Pekka; Ahola, Markus; Person, Oscar.
The 42nd Annual European Marketing Academy Conference, Istanbul 2013. European Marketing Academy (EMAC), 2013.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific

TY - GEN

T1 - From Mood Boards to Design Drivers

T2 - European Marketing Academy Annual Conference

AU - Murto, Pekka

AU - Ahola, Markus

AU - Person, Oscar

N1 - Conference code: 42

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - The 42nd Annual European Marketing Academy Conference, Istanbul 2013

PB - European Marketing Academy (EMAC)

Y2 - 4 June 2013 through 7 June 2013

ER -