Fashion Media

Fashion is not only something people buy or wear, fashion is also an image disseminated by the fashion media. Fashion is a form of communication in the visual or image form. Since fashion is closely tied to imagery, it is communicated to consumers through the use of diverse visual media from the traditional fashion magazine to contemporary digital online platforms (blogs, Instagram). Fashion media underline the importance of looking at images of fashion. They describe and transmit meanings related to what is in fashion. When fashion is understood as visual communication, the processes by which meanings are constructed by images also becomes important. The visual representations of fashion intertwine with the body as classed, gendered, and sexualized. This makes fashion media and their related images crucial tools in building the consumers' classed, gendered, and sexualized identities. They are part of the broader fashion culture that formulates and normalizes meanings related to ideal self.