Fashion futures 2040

Led by Prof. Cosette Joyner Martinez from Oklahoma State University and Dr. Katia Dayan Vladimirova from the University of Geneva, a working group of 14 researchers from 8 countries around four continents worked for a year-and-a half on a project to imagine how the future(s) of sustainable fashion consumption may look like. We have identified four possible scenarios that would be determined by a combination of efficiency / sufficiency measures and top-down / bottom-up change drivers. Each scenario discusses daily practices of clothing users and the context in 2040.
This report is intended to serve as a conversation starter rather than a prediction of the future. To explore together possible varieties of experiencing fashion sustainably. To encourage a further, more profound discussion around the future of fashion we want to see in our lifetime.