Exploring selective exposure and selective avoidance behavior in social media

Sanna Malinen, Aki Koivula, Teo Keipi, Ilkka Koiranen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu

2 Sitaatiot (Scopus)

Abstrakti

This study investigates social media users’ preferences of encountering or actively avoiding undesired content and conflicts in social interaction with others. Based on a nationwide survey (N=3706) conducted in Finland and using principal component analysis, we identify three different types of social media use in relation to online information sharing and social interaction: conformist, provocative and protective. We then modelled those variations according to demographic variables and subjective life satisfaction. We found that women are more likely to use social media in a conformist and protective way whereas men have a higher probability to be provocative. We also found that younger and more educated people have a higher probability to use social media in a conformist and protective way. Finally, we suggest that subjective life satisfaction more powerfully predicts provocative use compared to age or education.

AlkuperäiskieliEnglanti
OtsikkoProceedings of the 9th International Conference on Social Media and Society, SMSociety 2018
KustantajaACM
Sivut350-354
Sivumäärä5
ISBN (painettu)9781450363341
DOI - pysyväislinkit
TilaJulkaistu - 18 heinäk. 2018
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaInternational Conference on Social Media and Society - Copenhagen, Tanska
Kesto: 18 heinäk. 201820 heinäk. 2018
Konferenssinumero: 9

Conference

ConferenceInternational Conference on Social Media and Society
LyhennettäSMSociety
Maa/AlueTanska
KaupunkiCopenhagen
Ajanjakso18/07/201820/07/2018

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