Empirical Analysis of the Effects of Implementing Mobility Management at Inadequately Mass Transit Developed Area -A Case of Bandung, Indonesia

Abstract

This study examined the effects of the Mobility Management at inadequately mass transit developed area. We hypothesized that providing motivational information has positive impact on behavioral intention (BI) as the proxy variable of the future mass transit demand with following the behavioral modification model even in the situation that mass transit system is not developed adequately. The empirical analysis was conducted by using 585 survey data collected among university students in Bandung, Indonesia. The participants were randomly assigned to a control group and 2 experimental groups based on the provided motivational information type. Major empirical findings are (1) providing motivational information has positive impact on BI, (2) general environment concern has positive impact and private vehicle use habit has negative impact toward BI, and (3) direct information toward individual has more significant impact on BI for private vehicle user, and indirect information toward individual is more effective for paratransit user.