Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.

Sami Kajalo; Yuji Sakagawa; Annukka Jyrämä; Paul Sergius Koku

Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.

Sami Kajalo, Yuji Sakagawa, Annukka Jyrämä, Paul Sergius Koku

Markkinoinnin laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Konferenssiesitys › Scientific

Alkuperäiskieli	Englanti
Tila	Julkaistu - 2016
Tapahtuma	International Conference on Marketing - Bangkok, Thaimaa Kesto: 26 toukok. 2016 → 28 toukok. 2016 Konferenssinumero: 4

Conference

Conference	International Conference on Marketing
Lyhennettä	ICOM
Maa/Alue	Thaimaa
Kaupunki	Bangkok
Ajanjakso	26/05/2016 → 28/05/2016

Siteeraa tätä

@conference{b26ee665c7a545bfa0c3856f433333a2,

title = "Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.",

author = "Sami Kajalo and Yuji Sakagawa and Annukka Jyr{\"a}m{\"a} and Koku, {Paul Sergius}",

year = "2016",

language = "English",

note = "International Conference on Marketing, ICOM ; Conference date: 26-05-2016 Through 28-05-2016",

}

Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry. / Kajalo, Sami; Sakagawa, Yuji; Jyrämä, Annukka et al.
2016. Julkaisun esittämispaikka: International Conference on Marketing, Bangkok, Thaimaa.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Konferenssiesitys › Scientific

TY - CONF

T1 - Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.

AU - Kajalo, Sami

AU - Sakagawa, Yuji

AU - Jyrämä, Annukka

AU - Koku, Paul Sergius

N1 - Conference code: 4

PY - 2016

Y1 - 2016

M3 - Paper

T2 - International Conference on Marketing

Y2 - 26 May 2016 through 28 May 2016

ER -