TY - JOUR
T1 - Dynamics of convivial affective atmospheres
AU - Rokka, Joonas
AU - Auriacombe, Brigitte
AU - Arnould, Eric
AU - Sitz, Lionel
N1 - Funding Information:
The authors wish to extend their thanks to all Lifestyle Research Center members and our students who took part in Club Med fieldwork and related discussions over the years. In addition, we wish to warmly thank Club Med for making this research possible.
Publisher Copyright:
© 2023 Elsevier Ltd
PY - 2023/7
Y1 - 2023/7
N2 - This article examines the dynamics of affective atmospheres in explaining compelling touristic service experiences. Extending affect-theoretical research, we theorize and examine the role of affective bodily encounters through which convivial atmospheres are (re)produced. Based on multi-sited ethnographic research in iconic Club Med resorts, our findings emphasize the spontaneity and fragility of convivial affective atmospheres, meaning they are difficult to control, but also how their ongoing “bubbling” is shaped by materiality, ritual activities, and temporality. We contribute by (1) developing the concept of convivial affective atmosphere, and by (2) offering a theoretical framework that helps advance research into the affective entanglement and dynamics of atmospheres in tourism. Finally, we critically discuss what service providers can do to facilitate and re-produce convivial atmospheres.
AB - This article examines the dynamics of affective atmospheres in explaining compelling touristic service experiences. Extending affect-theoretical research, we theorize and examine the role of affective bodily encounters through which convivial atmospheres are (re)produced. Based on multi-sited ethnographic research in iconic Club Med resorts, our findings emphasize the spontaneity and fragility of convivial affective atmospheres, meaning they are difficult to control, but also how their ongoing “bubbling” is shaped by materiality, ritual activities, and temporality. We contribute by (1) developing the concept of convivial affective atmosphere, and by (2) offering a theoretical framework that helps advance research into the affective entanglement and dynamics of atmospheres in tourism. Finally, we critically discuss what service providers can do to facilitate and re-produce convivial atmospheres.
KW - Affect
KW - Affective atmosphere
KW - Body
KW - Conviviality
KW - Ethnography
KW - Service interactions
UR - http://www.scopus.com/inward/record.url?scp=85161979837&partnerID=8YFLogxK
U2 - 10.1016/j.annals.2023.103601
DO - 10.1016/j.annals.2023.103601
M3 - Article
AN - SCOPUS:85161979837
SN - 0160-7383
VL - 101
SP - 1
EP - 13
JO - Annals of Tourism Research
JF - Annals of Tourism Research
M1 - 103601
ER -