Designing for User and Brand Experience via Company-wide Experience Goals

Virpi Roto; Yichen Lu; Harri Nieminen; Erdem Tutal

Designing for User and Brand Experience via Company-wide Experience Goals

Virpi Roto
, Yichen Lu
, Harri Nieminen
, Erdem Tutal

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

9 Sitaatiot (Scopus)

Abstrakti

Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d

Alkuperäiskieli	Englanti
Otsikko	CHI'15 Extended Abstracts
Julkaisupaikka	New York
Kustantaja	ACM
Sivut	2277-2282
ISBN (painettu)	978-1-4503-3146-3
Tila	Julkaistu - 2015
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

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http://10.1145/2702613.2732818

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title = "Designing for User and Brand Experience via Company-wide Experience Goals",

abstract = "Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d",

author = "Virpi Roto and Yichen Lu and Harri Nieminen and Erdem Tutal",

year = "2015",

language = "English",

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booktitle = "CHI'15 Extended Abstracts",

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TY - GEN

T1 - Designing for User and Brand Experience via Company-wide Experience Goals

AU - Roto, Virpi

AU - Lu, Yichen

AU - Nieminen, Harri

AU - Tutal, Erdem

PY - 2015

Y1 - 2015

N2 - Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d

AB - Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d

UR - http://10.1145/2702613.2732818

M3 - Conference article in proceedings

SN - 978-1-4503-3146-3

SP - 2277

EP - 2282

BT - CHI'15 Extended Abstracts

PB - ACM

CY - New York

ER -

Designing for User and Brand Experience via Company-wide Experience Goals

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