Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy

M. Westerlund, A. Rajala, K. Möller, R. Rajala

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007
Kustantaja	American Marketing Association
Tila	Julkaistu - 2007
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

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title = "Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy",

author = "M. Westerlund and A. Rajala and K. M{\"o}ller and R. Rajala",

year = "2007",

language = "English",

booktitle = "AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007",

publisher = "American Marketing Association",

address = "United States",

}

Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy. / Westerlund, M.; Rajala, A.; Möller, K. et al.
AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007. American Marketing Association, 2007.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - Customer-supplier value creation strategies in service business: Going beyond the product service dichotomy

AU - Westerlund, M.

AU - Rajala, A.

AU - Möller, K.

AU - Rajala, R.

PY - 2007

Y1 - 2007

M3 - Conference article in proceedings

BT - AMA Frontiers in Service Conference, San Francisco, USA, October 4-7, 2007

PB - American Marketing Association

ER -