Customer empowerment, top management team and product development: Success paths in turbulent markets

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
Kustantaja	Academy of Marketing Science (AMS)
Tila	Julkaistu - 2014
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

Siteeraa tätä

@inproceedings{4b8473be45b6424eba311ebc55216e69,

title = "Customer empowerment, top management team and product development: Success paths in turbulent markets",

author = "Antti Sihvonen and Juho-Petteri Huhtala and Iiro Vaniala and Henrikki Tikkanen and Pekka Mattila and Joel Hietanen",

year = "2014",

language = "English",

booktitle = "17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014",

publisher = "Academy of Marketing Science (AMS)",

}

17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014. Academy of Marketing Science (AMS), 2014.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - Customer empowerment, top management team and product development: Success paths in turbulent markets

AU - Sihvonen, Antti

AU - Huhtala, Juho-Petteri

AU - Vaniala, Iiro

AU - Tikkanen, Henrikki

AU - Mattila, Pekka

AU - Hietanen, Joel

PY - 2014

Y1 - 2014

M3 - Conference contribution

BT - 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014

PB - Academy of Marketing Science (AMS)

ER -