Cross-border transfer of a systemic Mobility-as-a-Service-related innovation

Mobility-as-a-Service (MaaS) is an emergent service concept aimed to provide knowledge-based solutions for sustainable transport. We investigate the transferability of a MaaS-related on-demand shared taxi service from one cultural and geographical context to another using in-depth case study method. To provide insights on transferability, we compare an Austrian MaaS-related concept, ISTmobil service, with three other new similar kinds of on-demand transport service concepts: the Finnish Kutsuplus and Kyyti and the multinational UberPOOL. We apply the socio-technical framework of Geels in the analysis and examine how legislation, culture, technology and policies influence the adaptation of the chosen MaaS-related service elsewhere. We also discuss the applicability of Geels’ framework in analysing the transferability of this concept. This research is conducted in the on-going ENSCC Smart Commuting project.