Counterfeit as Advertising: Exploring the Benefits of Counterfeit for Luxury Brands

Antti Sihvonen, Joel Hietanen, Henrikki Tikkanen, Pekka Mattila

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Abstract › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Sivut	392-393
DOI - pysyväislinkit	https://doi.org/10.15444/GMC2016.04.04.02
Tila	Julkaistu - 2016
Tapahtuma	Global Marketing Conference - Hong Kong, Kiina Kesto: 21 heinäk. 2016 → 24 heinäk. 2016

Conference	Global Marketing Conference
Lyhennettä	GMC
Maa/Alue	Kiina
Kaupunki	Hong Kong
Ajanjakso	21/07/2016 → 24/07/2016

Pääsy asiakirjaan

@conference{11458257b24a4ddbb8c80b587cf3c9ee,

title = "Counterfeit as Advertising: Exploring the Benefits of Counterfeit for Luxury Brands",

keywords = "luxury marketing, counterfeit, benefit, luxury brand, bandwagon effect, advertising",

author = "Antti Sihvonen and Joel Hietanen and Henrikki Tikkanen and Pekka Mattila",

year = "2016",

doi = "10.15444/GMC2016.04.04.02",

language = "English",

pages = "392--393",

note = "Global Marketing Conference, GMC ; Conference date: 21-07-2016 Through 24-07-2016",

}

TY - CONF

T1 - Counterfeit as Advertising

T2 - Global Marketing Conference

AU - Sihvonen, Antti

AU - Hietanen, Joel

AU - Tikkanen, Henrikki

AU - Mattila, Pekka

PY - 2016

Y1 - 2016

KW - luxury marketing

KW - counterfeit

KW - benefit

KW - luxury brand

KW - bandwagon effect

KW - advertising

U2 - 10.15444/GMC2016.04.04.02

DO - 10.15444/GMC2016.04.04.02

M3 - Abstract

SP - 392

EP - 393

Y2 - 21 July 2016 through 24 July 2016

ER -