Corporate brand heritage articulated through design: exploring influences on country image

Anne Rindell; Fernando Pinto Santos; Tore Strandvik

Corporate brand heritage articulated through design: exploring influences on country image

Anne Rindell, Fernando Pinto Santos, Tore Strandvik

Johtamisen laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014
Kustantaja	Hanken School of Economics
Tila	Julkaistu - 2014
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

Siteeraa tätä

@inproceedings{4922fb8ef80f4c9bbf3a846d36070141,

title = "Corporate brand heritage articulated through design: exploring influences on country image",

author = "Anne Rindell and Santos, {Fernando Pinto} and Tore Strandvik",

year = "2014",

language = "English",

booktitle = "4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014",

publisher = "Hanken School of Economics",

}

Corporate brand heritage articulated through design: exploring influences on country image. / Rindell, Anne; Santos, Fernando Pinto; Strandvik, Tore.

4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014. Hanken School of Economics, 2014.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - Corporate brand heritage articulated through design: exploring influences on country image

AU - Rindell, Anne

AU - Santos, Fernando Pinto

AU - Strandvik, Tore

PY - 2014

Y1 - 2014

M3 - Conference contribution

BT - 4th International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia, Helsinki, Finland, June 5-6, 2014

PB - Hanken School of Economics

ER -