Abstrakti
Consumer encounters with servicescapes tend to emphasize the harmonic tendency of their value-creating potential. We contest this assumption from a critical non-representational perspective that foregrounds the machinic and repressive potentiality of such consumption contexts. We offer the airport servicescape as an illustrative example.
Alkuperäiskieli | Englanti |
---|---|
Sivut | 304-308 |
Sivumäärä | 5 |
Julkaisu | Advances in Consumer Research |
Vuosikerta | 44 |
Tila | Julkaistu - 2016 |
OKM-julkaisutyyppi | A1 Julkaistu artikkeli, soviteltu |