Consumer Learning Roadmap - New buzzword or necessary tool?

Seppo Hänninen; Birgitta Sandberg

Consumer Learning Roadmap - New buzzword or necessary tool?

Seppo Hänninen, Birgitta Sandberg

Tuotantotalouden laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Academy of Marketing Conference, Dublin, Ireland, 5-8 July 2005
Julkaisupaikka	Dublin
Kustantaja	American Marketing Association
Tila	Julkaistu - 2005
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Tutkimusalat

consumer learning
high technology
successive innovations

Siteeraa tätä

@inproceedings{844e00f3e1364093abf10f1a9483a320,

title = "Consumer Learning Roadmap - New buzzword or necessary tool?",

keywords = "consumer learning, high technology, successive innovations, consumer learning, high technology, successive innovations, consumer learning, high technology, successive innovations",

author = "Seppo H{\"a}nninen and Birgitta Sandberg",

year = "2005",

language = "English",

booktitle = "Academy of Marketing Conference, Dublin, Ireland, 5-8 July 2005",