Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives

Sirkka L. Järvenpää; Virpi Kristiina Tuunainen

Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives

Sirkka L. Järvenpää, Virpi Kristiina Tuunainen

Tieto- ja palvelutalouden laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

13 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Otsikko	45th Annual Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, January 4-7, 2012
Toimittajat	RalphH. Jr. Sprague
Julkaisupaikka	Los Alamitos, California
Kustantaja	IEEE
Sivut	713-722
ISBN (painettu)	978-0-7695-4525-7
Tila	Julkaistu - 2012
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

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http://doi.ieeecomputersociety.org/10.1109/HICSS.2012.166

Siteeraa tätä

Järvenpää, Sirkka L. ; Tuunainen, Virpi Kristiina. / Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives. 45th Annual Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, January 4-7, 2012. Toimittaja / RalphH. Jr. Sprague. Los Alamitos, California : IEEE, 2012. Sivut 713-722

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title = "Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives",

author = "J{\"a}rvenp{\"a}{\"a}, {Sirkka L.} and Tuunainen, {Virpi Kristiina}",

year = "2012",

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Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives. / Järvenpää, Sirkka L.; Tuunainen, Virpi Kristiina.

45th Annual Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, January 4-7, 2012. toim. / RalphH. Jr. Sprague. Los Alamitos, California : IEEE, 2012. s. 713-722.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives

AU - Järvenpää, Sirkka L.

AU - Tuunainen, Virpi Kristiina

PY - 2012

Y1 - 2012

UR - http://doi.ieeecomputersociety.org/10.1109/HICSS.2012.166

M3 - Conference contribution

SN - 978-0-7695-4525-7

SP - 713

EP - 722

BT - 45th Annual Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, January 4-7, 2012

A2 - Sprague, RalphH. Jr.

PB - IEEE

CY - Los Alamitos, California

ER -