Communicating corporative values and strategy in a European MNE: English or native language?

Leena Louhiala-Salminen, Anne Kankaanranta, Päivi Karhunen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Annual Meeting of the Academy of Management (AOM), Orlando, USA, August 9-13, 2013
Kustantaja	Academy of Management
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{ba08fec6ac7a473e9b19c93b5ff5b37a,

title = "Communicating corporative values and strategy in a European MNE: English or native language?",

author = "Leena Louhiala-Salminen and Anne Kankaanranta and P{\"a}ivi Karhunen",

year = "2013",

language = "English",

booktitle = "Annual Meeting of the Academy of Management (AOM), Orlando, USA, August 9-13, 2013",

publisher = "Academy of Management",

address = "United States",

}

Communicating corporative values and strategy in a European MNE: English or native language? / Louhiala-Salminen, Leena; Kankaanranta, Anne; Karhunen, Päivi.
Annual Meeting of the Academy of Management (AOM), Orlando, USA, August 9-13, 2013. Academy of Management, 2013.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu