@article{5860acb006be4be58e864dbb916f51a9,
title = "Co-creation of meaning as a prerequisite for market-focused strategic flexibility",
keywords = "Co-creation of meaning, Management strategy, Market-focused strategic flexibility, Marketing strategy, Narrative capability, Storytelling, Co-creation of meaning, Management strategy, Market-focused strategic flexibility, Marketing strategy, Narrative capability, Storytelling, Co-creation of meaning, Management strategy, Market-focused strategic flexibility, Marketing strategy, Narrative capability, Storytelling",
author = "Catharina Gylling and Richard Elliott and Marja Toivonen",
year = "2012",
doi = "10.1108/03090561211248035",
language = "English",
volume = "46",
pages = "1283--1301",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "10",
}