”Clay to Play With”: Generative AI Tools in UX and Industrial Design Practice

Generative artificial intelligence (GAI) is transforming numerous professions, not least various fields intimately relying on creativity, such as design. To explore GAI’s adoption and appropriation in design, an interview-based study probed 10 specialists in user experience and industrial design, with varying tenure and GAI experience, for their adoption/application of GAI tools, reasons for not using them, problems with ownership and agency, speculations about the future of creative work, and GAI tools’ roles in design sensemaking. Insight from reflexive thematic analysis revealed wide variation in attitudes toward GAI tools – from threat-oriented negative appraisals to identification of empowerment opportunities – which depended on the sense of agency and perceived control. The paper examines this finding in light of the Coping Model of User Adaptation and discusses designers’ metacognitive skills as possible underpinnings for their attitudes. Avenues for further research are identified accordingly.