City branding: Introducing a new theoretical framework with social responsibility of the city and contribution of the city to the Metropolitan Area

Annukka Jyrämä; Sami Kajalo

City branding: Introducing a new theoretical framework with social responsibility of the city and contribution of the city to the Metropolitan Area

Markkinoinnin laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	2nd International Conference on Marketing (ICOM), Colombo, Sri Lanka, 25-26 February, 2014
Tila	Julkaistu - 2014
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

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@inproceedings{cb8ffde5460a4fde8ffd678dff629093,

title = "City branding: Introducing a new theoretical framework with social responsibility of the city and contribution of the city to the Metropolitan Area",

author = "Annukka Jyr{\"a}m{\"a} and Sami Kajalo",

year = "2014",

language = "English",

booktitle = "2nd International Conference on Marketing (ICOM), Colombo, Sri Lanka, 25-26 February, 2014",

}

City branding: Introducing a new theoretical framework with social responsibility of the city and contribution of the city to the Metropolitan Area. / Jyrämä, Annukka ; Kajalo, Sami.
2nd International Conference on Marketing (ICOM), Colombo, Sri Lanka, 25-26 February, 2014. 2014.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu