Choice behavior in interactive multiple-criteria decision making

Tutkimustuotos: Lehtiartikkelivertaisarvioitu

Tutkijat

Organisaatiot

  • Purdue University

Kuvaus

Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A "free search" discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.

Yksityiskohdat

AlkuperäiskieliEnglanti
Sivut161-179
Sivumäärä19
JulkaisuAnnals of Operations Research
Vuosikerta23
Numero1
TilaJulkaistu - joulukuuta 1990
OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

ID: 9890793