Challenge of open platforms to mass customization capabilities

Mikko Heiskala

Challenge of open platforms to mass customization capabilities

Mikko Heiskala

Tuotantotalouden laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Abstrakti

Mass customization has long been a successful strategy for firms to offer customized products at near mass production efficiency. To tackle the inherent complexity and cost tradeoff involved mass customization firms need three key capabilities: solution space development, robust process design, and choice navigation. Recently, strategies that rely on open platforms and business models have emerged to challenge the value proposition of mass customization firms and the relevance of their current capabilities to execute a mass customization strategy. This paper conducts a conceptual analysis of this challenge and puts forward propositions of their implications to mass customization firms and their key capabilities.

Alkuperäiskieli	Englanti
Otsikko	Proceedings of the 10th International Conference on Mass Customization and Personalization – Community of Europe (MCP ‐ CE 2022)
Alaotsikko	Toward the Sustainable, User‐Centric and Smart Industry 5.0
Julkaisupaikka	Novi Sad, Serbia
Kustantaja	University of Novi Sad
Sivut	69-78
ISBN (painettu)	978-86-6022-463-9
Tila	Julkaistu - 21 syysk. 2022
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	International Conference on Mass Customization and Personalization – Community of Europe - Novi Sad, Serbia Kesto: 21 syysk. 2022 → 23 syysk. 2022 Konferenssinumero: 10

Conference

Conference	International Conference on Mass Customization and Personalization – Community of Europe
Lyhennettä	MCP-CE
Maa/Alue	Serbia
Kaupunki	Novi Sad
Ajanjakso	21/09/2022 → 23/09/2022

Pääsy asiakirjaan

https://mcp-ce.org/wp-content/uploads/2022/10/12.pdf

Muut tiedostot ja linkit

https://mcp-ce.org/proceedings-2022/

Siteeraa tätä

Heiskala, M. (2022). Challenge of open platforms to mass customization capabilities. teoksessa Proceedings of the 10th International Conference on Mass Customization and Personalization – Community of Europe (MCP ‐ CE 2022): Toward the Sustainable, User‐Centric and Smart Industry 5.0 (Sivut 69-78). University of Novi Sad. https://mcp-ce.org/wp-content/uploads/2022/10/12.pdf

@inproceedings{f69d6c6426db4166800cf2828b3bd154,

title = "Challenge of open platforms to mass customization capabilities",

abstract = "Mass customization has long been a successful strategy for firms to offer customized products at near mass production efficiency. To tackle the inherent complexity and cost tradeoff involved mass customization firms need three key capabilities: solution space development, robust process design, and choice navigation. Recently, strategies that rely on open platforms and business models have emerged to challenge the value proposition of mass customization firms and the relevance of their current capabilities to execute a mass customization strategy. This paper conducts a conceptual analysis of this challenge and puts forward propositions of their implications to mass customization firms and their key capabilities.",

keywords = "Mass Customization, Platforms, key capabilities, Open Platforms",

author = "Mikko Heiskala",

year = "2022",

month = sep,

day = "21",

language = "English",

isbn = "978-86-6022-463-9",

pages = "69--78",

booktitle = "Proceedings of the 10th International Conference on Mass Customization and Personalization {\textendash} Community of Europe (MCP ‐ CE 2022)",

publisher = "University of Novi Sad",

address = "Serbia",

note = "International Conference on Mass Customization and Personalization {\textendash} Community of Europe, MCP-CE ; Conference date: 21-09-2022 Through 23-09-2022",

}

Heiskala, M 2022, Challenge of open platforms to mass customization capabilities. julkaisussa Proceedings of the 10th International Conference on Mass Customization and Personalization – Community of Europe (MCP ‐ CE 2022): Toward the Sustainable, User‐Centric and Smart Industry 5.0. University of Novi Sad, Novi Sad, Serbia, Sivut 69-78, International Conference on Mass Customization and Personalization – Community of Europe, Novi Sad, Serbia, 21/09/2022. <https://mcp-ce.org/wp-content/uploads/2022/10/12.pdf>

Challenge of open platforms to mass customization capabilities. / Heiskala, Mikko.
Proceedings of the 10th International Conference on Mass Customization and Personalization – Community of Europe (MCP ‐ CE 2022): Toward the Sustainable, User‐Centric and Smart Industry 5.0. Novi Sad, Serbia: University of Novi Sad, 2022. s. 69-78.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

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N2 - Mass customization has long been a successful strategy for firms to offer customized products at near mass production efficiency. To tackle the inherent complexity and cost tradeoff involved mass customization firms need three key capabilities: solution space development, robust process design, and choice navigation. Recently, strategies that rely on open platforms and business models have emerged to challenge the value proposition of mass customization firms and the relevance of their current capabilities to execute a mass customization strategy. This paper conducts a conceptual analysis of this challenge and puts forward propositions of their implications to mass customization firms and their key capabilities.

AB - Mass customization has long been a successful strategy for firms to offer customized products at near mass production efficiency. To tackle the inherent complexity and cost tradeoff involved mass customization firms need three key capabilities: solution space development, robust process design, and choice navigation. Recently, strategies that rely on open platforms and business models have emerged to challenge the value proposition of mass customization firms and the relevance of their current capabilities to execute a mass customization strategy. This paper conducts a conceptual analysis of this challenge and puts forward propositions of their implications to mass customization firms and their key capabilities.

KW - Mass Customization

KW - Platforms

KW - key capabilities

KW - Open Platforms

UR - https://mcp-ce.org/proceedings-2022/

M3 - Conference article in proceedings

SN - 978-86-6022-463-9

SP - 69

EP - 78

BT - Proceedings of the 10th International Conference on Mass Customization and Personalization – Community of Europe (MCP ‐ CE 2022)

PB - University of Novi Sad

CY - Novi Sad, Serbia

T2 - International Conference on Mass Customization and Personalization – Community of Europe

Y2 - 21 September 2022 through 23 September 2022

ER -

Challenge of open platforms to mass customization capabilities

Abstrakti

Conference

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