Capturing the User Mindset Using the Online Research Community Method in Packaging Research

Markus Joutsela; Virpi Korhonen

doi:10.1002/pts.2106

Capturing the User Mindset Using the Online Research Community Method in Packaging Research

Markus Joutsela, Virpi Korhonen

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

8 Sitaatiot (Scopus)

Abstrakti

The rapid development of Web 2.0 technology has enabled new types of online research methods. The collective intelligence of online communities or “crowds” can be harnessed to contribute actively to b

Alkuperäiskieli	Englanti
Julkaisu	Packaging Technology and Science
DOI - pysyväislinkit	https://doi.org/10.1002/pts.2106
Tila	Julkaistu - 2014
OKM-julkaisutyyppi	A1 Julkaistu artikkeli, soviteltu

Tutkimusalat

crowdsourcing
food loss
online research community
packaging design
user insight

Pääsy asiakirjaan

10.1002/pts.2106

OpenUrl-saatavuus

Koko teksti

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title = "Capturing the User Mindset Using the Online Research Community Method in Packaging Research",

abstract = "The rapid development of Web 2.0 technology has enabled new types of online research methods. The collective intelligence of online communities or “crowds” can be harnessed to contribute actively to b",

keywords = "crowdsourcing, food loss, online research community, packaging design, user insight, crowdsourcing, food loss, online research community, packaging design, user insight, crowdsourcing, food loss, online research community, packaging design, user insight",

author = "Markus Joutsela and Virpi Korhonen",

year = "2014",

doi = "10.1002/pts.2106",

language = "English",

journal = "Packaging Technology and Science",

issn = "0894-3214",

publisher = "John Wiley & Sons",

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AU - Joutsela, Markus

AU - Korhonen, Virpi

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KW - crowdsourcing

KW - food loss

KW - online research community

KW - packaging design

KW - user insight

KW - crowdsourcing

KW - food loss

KW - online research community

KW - packaging design

KW - user insight

KW - crowdsourcing

KW - food loss

KW - online research community

KW - packaging design

KW - user insight

U2 - 10.1002/pts.2106

DO - 10.1002/pts.2106

M3 - Article

SN - 0894-3214

JO - Packaging Technology and Science

JF - Packaging Technology and Science

ER -

Capturing the User Mindset Using the Online Research Community Method in Packaging Research

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Tutkimusalat

Pääsy asiakirjaan

OpenUrl-saatavuus

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