"Buy on the rumor, sell on the news": towards an extended integrated marketing communications toolkit in new product introductions

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013
Kustantaja	Australian and New Zealand Marketing Academy (ANZMAC)
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{17e53fc7193f4aef829df6d85f149e64,

title = "{"}Buy on the rumor, sell on the news{"}: towards an extended integrated marketing communications toolkit in new product introductions",

author = "Iiro Vaniala and Hedon Blakaj and Antti Sihvonen",

year = "2013",

language = "English",

booktitle = "Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

address = "Australia",

}

"Buy on the rumor, sell on the news": towards an extended integrated marketing communications toolkit in new product introductions. / Vaniala, Iiro ; Blakaj, Hedon; Sihvonen, Antti.
Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013. Australian and New Zealand Marketing Academy (ANZMAC), 2013.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - "Buy on the rumor, sell on the news": towards an extended integrated marketing communications toolkit in new product introductions

AU - Vaniala, Iiro

AU - Blakaj, Hedon

AU - Sihvonen, Antti

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland, New Zealand, 1-4 December, 2013

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -