Building Brand Loyalty for an Arts Organization: Does Responsibility Matter?

Ruth Alas; Annukka Jyrämä; Sami Kajalo

Building Brand Loyalty for an Arts Organization: Does Responsibility Matter?

Markkinoinnin laitos

Estonian Business School

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Proceedings of the 4th International OFEL Conference on Governance, Management and Entrepreneurship. 15th-16th April 2016, Dubrovnik, Croatia.
Kustantaja	Centar za istraživanje i razvoj upravljanja d.o.o.
Sivut	590-606
ISBN (elektroninen)	978-953-8079-01-6
ISBN (painettu)	978-953-8079-00-9
Tila	Julkaistu - 2016
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	International OFEL Conference on Governance, Management and Entrepreneurship: New Governance for Value Creation - Dubrovnik, Kroatia Kesto: 15 huhtik. 2016 → 16 huhtik. 2016 Konferenssinumero: 4

Conference

Conference	International OFEL Conference on Governance, Management and Entrepreneurship
Lyhennettä	OFEL
Maa/Alue	Kroatia
Kaupunki	Dubrovnik
Ajanjakso	15/04/2016 → 16/04/2016

Siteeraa tätä

@inproceedings{cca179de4ffc4c1ebe5a4cde1cbc77e8,

title = "Building Brand Loyalty for an Arts Organization: Does Responsibility Matter?",

author = "Ruth Alas and Annukka Jyr{\"a}m{\"a} and Sami Kajalo",

year = "2016",

language = "English",

isbn = "978-953-8079-00-9",

pages = "590--606",

booktitle = "Proceedings of the 4th International OFEL Conference on Governance, Management and Entrepreneurship. 15th-16th April 2016, Dubrovnik, Croatia.",

publisher = "Centar za istra{\v z}ivanje i razvoj upravljanja d.o.o.",

address = "Croatia",

note = "International OFEL Conference on Governance, Management and Entrepreneurship : New Governance for Value Creation, OFEL ; Conference date: 15-04-2016 Through 16-04-2016",

}

Alas, R, Jyrämä, A & Kajalo, S 2016, Building Brand Loyalty for an Arts Organization: Does Responsibility Matter? julkaisussa Proceedings of the 4th International OFEL Conference on Governance, Management and Entrepreneurship. 15th-16th April 2016, Dubrovnik, Croatia.. Centar za istraživanje i razvoj upravljanja d.o.o., Sivut 590-606, International OFEL Conference on Governance, Management and Entrepreneurship, Dubrovnik, Kroatia, 15/04/2016.

Building Brand Loyalty for an Arts Organization: Does Responsibility Matter? / Alas, Ruth; Jyrämä, Annukka ; Kajalo, Sami.
Proceedings of the 4th International OFEL Conference on Governance, Management and Entrepreneurship. 15th-16th April 2016, Dubrovnik, Croatia.. Centar za istraživanje i razvoj upravljanja d.o.o., 2016. s. 590-606.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu