Building and Sustaining Communities in Online Labour Platforms

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference article in proceedingsScientificvertaisarvioitu

94 Lataukset (Pure)

Abstrakti

Online labour platforms enable the trading of services by connecting buyers who need services with providers willing to deliver those services. One crucial element to a platform’s survival and success lies in creating and fostering a thriving community of users – otherwise, the platform is likely to perish. However, we know very little about how such communities can be built. Extant studies have overlooked different stakeholder groups’ roles in community building and how primarily online platforms utilize offline activities. In this paper, we study the community-building efforts of six online labour platforms that have succeeded to thrive longer than an average platform. Beyond the traditional stakeholder roles of providing a marketplace (platform), delivering services (providers) and purchasing services (buyers), we find novel unique and shared roles that foster a well-functioning community. We identify five levers of community building: facilitating trade, encouraging community participation, involving users, empowering providers, and empowering buyers.
AlkuperäiskieliEnglanti
OtsikkoECIS 2023 Proceedings
KustantajaAssociation for Information Systems
Sivumäärä16
ISBN (elektroninen)978-1-958200-08-7
TilaJulkaistu - 11 toukok. 2023
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaEuropean Conference on Information Systems - Kristiansand, Norja
Kesto: 11 kesäk. 202316 kesäk. 2023
Konferenssinumero: 31
https://ecis2023.no/

Julkaisusarja

NimiEuropean Conference on Information Systems
ISSN (painettu)2184-1934

Conference

ConferenceEuropean Conference on Information Systems
LyhennettäECIS
Maa/AlueNorja
KaupunkiKristiansand
Ajanjakso11/06/202316/06/2023
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