Branding Strategies of MNCs from SMOPEC countries

M. Gabrielsson; P. Gabrielsson

Branding Strategies of MNCs from SMOPEC countries

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Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	AIB-UKI 35th Annual Conference of the Academy of International Business (UK& Ireland) Chapter, Portsmouth, UK, March 28-29, 2008
Kustantaja	Academy of International Business
Tila	Julkaistu - 2008
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

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@inproceedings{58c54291d2f94da1baa2c5e232b28036,

title = "Branding Strategies of MNCs from SMOPEC countries",

author = "M. Gabrielsson and P. Gabrielsson",

year = "2008",

language = "English",

booktitle = "AIB-UKI 35th Annual Conference of the Academy of International Business (UK& Ireland) Chapter, Portsmouth, UK, March 28-29, 2008",

publisher = "Academy of International Business",

address = "United Kingdom",

}

Branding Strategies of MNCs from SMOPEC countries. / Gabrielsson, M.; Gabrielsson, P.

AIB-UKI 35th Annual Conference of the Academy of International Business (UK& Ireland) Chapter, Portsmouth, UK, March 28-29, 2008. Academy of International Business, 2008.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu